“I’m sure we’d all love to sit down and say it was a marketing stroke of genius, but when it was first built it was a loyalty play,” he says. He isn’t kidding: In 2020, Spotify Wrapped saw over 60 million shares from 90 million users, and that’s just counting what Spotify can measure, as screen shots aren’t something the company can track. “Suddenly we started to realize that this was an incredible way to get our passionate users to shout from the rooftops around the brand,” Bodman continues. Sharing this data snapshot is what propelled Spotify into an intersection of tech, music and culture. “But the real shocker was over 1 million social shares.” “In 2015, I think we were thrilled to have 5 million site visitors - that felt huge,” recalls Bodman. This “humble” first iteration began as “Year in Review” and has grown into visual appealing share cards flooding social media platforms that show an individual’s top songs, artists, genres, minutes spent listening, and more. “It was a humble first effort, but it was very clear that people found this compelling.” It was a snapshot of their data which no one had been able to supply before, and Spotify users ate it up. “The genesis of this actually goes back to 2013, when a few smart folks at Spotify thought, ‘Hey we have this data, would anyone be interested?,’” says Alex Bodman, vice president and global executive creative director at Spotify. What started as a simple data share to reward existing Spotify listeners by showing what they played in the previous year - and how much - is now a full-blown holiday tradition. It doesn’t matter if it’s fresh-faced teens, aging hipsters, hip-hop heads, or even Gen-Xers and Boomers that “don’t care about your Spotify Wrapped,” as December begins the Spotify brand is at the tip of countless music fans’ tongues - or more precisely, all over their social media accounts. Who spent the most time listening to music this year anyway? Do you feel superior for having your top artists be composed of indie cohorts that nobody has heard of? Were you pole-dancing down to hell with Lil Nas X’s “Montero (Call Me by Your Name)” as your soundtrack? Or did you commiserate with other parents whose children have taken over their Spotify accounts? Hell, maybe it’s both. 1 song? Maybe you’re a Swiftie that’s proud to be in the top 1% of her listeners. Are you embarrassed that you’re a full-blown adult with Olivia Rodrigo’s “Drivers License” as your No. “My top songs took me down a trip to memory lane because during my life I had different phases which led to different music being played throughout the year,” senior Ingrid Limon said.Tis the season to face the music, literally. Spotify is one of my favorite apps and I’m always looking forward to celebrating my yearly Spotify Wrapped with friends,” freshmen Lesly Gonzalez said. “My top artist this year was Melanie Martinez with my top genre being electric pop! I had around 41K minutes of listening time, which was more than last year. I was happy with my Spotify Wrapped results,” junior Arturo Cervantes said.įreshmen, Lesly Gonzalez, relates to junior Arturo Cervantes. “My top artist was Frank Ocean and the genre I listened to most was rap. Spotify even makes your own playlist with your most popular songs and even new ones to explore. It shows your top artist, top genres, top songs, the minutes you spent listening to music and even more. It has been around for 9 years now, yet this year a new section was added called “listening personality” and “audio day.” Many Spotify users look forward to the release of their Spotify wraps so they get to show others their music taste in the form of an organized slide. Of course, everyone who has the app can access it! It is not just for premium users. You can find your Spotify Wrapped by simply going to the home page of the app. This event shows people personalized statistics on the kind of music they listened to that year. In a random survey of 100 Morton East students 71% said that they have Spotify.Īccording to Spotify For the Record’s “Everything You Need To Know About 2022 Wrapped,” Spotify Wrapped has become a well-known event at the start of December. Most of Morton East students have Spotify. Betzaida Gonzalez Rios and Desteny Alvarado
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